26 Mar Feature focus: promotions
Using Centaman’s leisure centre software to run effective promotions is an amazing way to generate more revenue for your business and create irresistible value for your existing members. Promotions hold so much power in buyer behaviour and are an important part of your business strategy. Centaman’s leisure centre software makes managing promotions so much easier at the click of a few buttons.
Running promotions in your leisure centre, recreation facility or swim school is a tip-top way to drive revenue. Promotions are an effective way to encourage purchases from your members. You can run promotions in almost any area of your facility, whether it’s a coffee in your swim school’s café, or merchandise at the reception desk.
Customers love to feel like they’re getting great value for their hard-earned dollars, and there’s nothing more appealing than a good deal to make them see value in your offering. Putting a deadline on your promotions is a sure-fire way to drive actions from your customers.
Type of promotions you can run
The kinds of promotions you can run are almost endless! Within Centaman, you can set discounts and special pricing that is automatically applied and calculated at the time of purchase. You can choose to run promotions that are discount driven, offers for members only, or two for one deals.
Here are a few examples to give you an idea of what kind of promotions you can create in Centaman to provide added value and generate revenue from your existing members:
• Buy any jumper and any two t-shirts and get a gym towel for $1 (regular price $9.99)
• Buy one key ring for $8.00 or two for $14.00 ($7.00 each)
• Buy one adult admission to a swim class and get a second adult admission for 50% off.
Promotions within Centaman’s leisure centre software
All of your promotions can be run straight from Centaman’s point of sale. To start building your first promotion, make sure you set a start and end date in Centaman. From here you can specify the details of the promotion. Click here for a step-by-step guide to setting up your first promotion. (Link to promo set up doc).
During this promotion set up you will see a range of options you can use to create your perfect promotion, and have it work seamlessly for your business. For example, you might like to set if you’d like a prompt to pop up in Centaman telling your cashier to add the promotion in the point of sale when someone purchases a deal of one coffee for $4.00 or get two coffees for $6.00.
You can also specify whether there’s any price adjustment for items, whether a coupon is required to activate the promotion, or whether the deal is available to members only.
To learn more about Centaman’s promotions feature, feel free to get in touch.