29 Jan 3 must-haves to start 2019 with a bang
You’ve waved good-bye to 2018, have recovered from your Christmas food comas, and are ready to start 2019. So what do you need to kick start the year and make it the best one yet for your leisure centre or swim school? We’ve pulled together a few ideas for you, plus one leisure centre software tool which will make your members’ lives 10 times easier!
1. A plan
It may sound like a no-brainer, but you can’t strive for success without a plan to get you there. Take the opportunity presented by the new year to sit down and plan out what you want to achieve.
While a broader business plan is essential, you should also take the opportunity to plot out a rough plan for at least the first few months of 2019 for the various elements in your leisure centre or swim school. For example, you might need to plan out a new swim schedule to cater to the new swim term. You might want to plan out a rough marketing plan for the first few months, complete with offers and incentives to attract new members. Or you may want to plan out a few upskilling days for your staff and coaches.
At the end of the day, if you have a plan, you can take action.
2. New tools
A new year presents fresh opportunities to try new things in your centre. Centaman’s leisure centre software has several must-have tools that can help your leisure centre, swim school or recreation centre be the best version of itself in 2019. But the one that will make your members’ lives an absolute breeze is the super handy online tool, ePass.
If you haven’t yet tried our membership management feature, ePass, now is the time! It’s an essential for your new year’s resolution members. Why? Well, they can purchase or register their membership all online. While it is a feature that is hosted by Centaman, it is designed to look and feel exactly like your own website for a seamless user experience.
It’s also a very useful tool for your existing members. Using ePass, they can manage their member profile, renew their membership, and even add other family members to their account. To learn more about ePass, check out this blog.
3. A marketing campaign
The new year is the perfect time to kick-off a new marketing campaign for your leisure centre or swim school. Many potential members set themselves a resolution to get fit and healthy in 2019, meaning they’re looking for a new club to join to help meet their goals. It also lines up perfectly with the start of a new term for swim schools. And after all the festive eating we all do over the Christmas holidays, there are plenty of people looking to start an 8-week fitness challenge. See how many opportunities there are?
The most important thing to remember is choose something that will appeal to your target market, and roll the campaign out via channels they will most likely engage with. This could be Facebook and Instagram, email marketing, SMS and emails from your coaches or sales team, or an in-club event promoting your latest and greatest offer.
Book a demo today to learn more about Centaman’s leisure centre software.